When you scan this website, what’s the main
that you are looking to answer?
Hint: The answer to this question will determine whether
or not you’ll
enroll in this training course.
Ten Principles of Great Sales Messaging
Ignite Your Sales and Marketing Engines
1-Hour Audio Training Course with 14-Page Workbook
Here’s another hint. It’s just one of the principles you’ll
learn about in this course: how to determine your buyer’s primary
buying question(s). Experience indicates that you’ll never be able
to create great sales messaging without this knowledge.
So what’s the question? Right now, your primary buying question
is: “Why should I enroll in this course?” and the
better the answer you get to this question, the more likely you are to
So here are the top 3 reasons why you must enroll in
1) It’s a Multi-Billion Dollar Mistake to Confuse Sales
Messaging with Other Messaging Types…and You’re Probably Making this
Mistake Right Now
It’s very likely that you and your sales and marketing teams are
wasting a lot of money by confusing sales messaging with other messaging
types. Here’s just one reason this is true:
“80 to 90 percent of marketing collateral
is considered useless by sales.”
Proceedings of the Customer Message Management Forums,
published by the American Marketing Association (2002 and 2003).
“Graphic communications is a $100 billion+ industry.”
Association for Printing Leadership
Even if you reduce the percentage of marketing collateral that is considered
useless by half, or to 40%, it’s still a 40 billion dollar
problem annually and that’s just the money being wasted
on graphic communications. How much money is your firm spending on creating
and producing sales and marketing collateral?
Want more proof for the magnitude of the problem? Consider this:
“75 percent of marketing and salespeople
are unable to consistently
and effectively articulate their value
Alignment Benchmark Study, conducted by Holden Corporation (Hoffman Estates,
“25 percent of all marketing and sales resources
are routinely wasted.”
Study of 200 product managers, conducted by Pragmatic Marketing
As you can see, billions of dollars are wasted every year by
companies that confuse sales messaging with other messaging types.
This money is wasted on ineffective marketing collateral, lower win
rates and higher sales costs. Enroll now
and you’ll no longer make this expensive mistake at your company.
2) The Principles are Proven to Produce Dramatic Results
Companies that implement great sales messaging produce results like this:
- Increase lead generation results by 15% or more
- Increase sales pipeline by 15% or more
- Increase sales by 15% or more
- Increase margins by 5% or more
- Increase competitiveness or win rates by 15% or more
- Increase market share by 2% or more
Since these claims probably sound too good to be true, it might be helpful
for you to read these client testimonials:
Silver Bullet Group helped us create great sales messaging
that increased our win rate by 30% and reduced the time
we spend supporting the field by around 50%, for the product family I support.”
Nigel Mott, Product Sales
Manager, Agilent Technologies, Inc.
impact on the region was immediate. The first time
new sales messaging and strategy was used, we closed a $100K sale
F500 company in less
than 60 days. Sales in the region
Barbara Wehrle, Director,
Western Region, SilverStream Software, Inc.
three months our sales pipeline has doubled in size,
our close rate is up by 150%.”
Stuart Ratner, COO, A3
As you can see, companies that implement great
sales messaging win more orders, increase market share and improve
you’ll produce dramatic improvements like these at your
3) The Best ROI You Can Get
Would you like a return on your investment of 5,000% or more?
For only $49 you can learn proven principles
that you can use for the rest of your career to generate millions to billions
of dollars in incremental revenue.
Find your return on investment in the chart below:
|Annual Revenue Responsibility
||Return on Your Investment
As you can see, the ROI calculations above assume a conservative 10% increase
in sales, are only for one year and do not include all the money
wasting currently on ineffective sales and marketing collateral and
now and get your best return on investment.
organization, content, and delivery were all superb -
excellent investment in every way.”
Cynthia Holladay, Principal & CEO, UpRight Marketing
Yes, You Can Have an Unconditional, Money-back Guarantee
If you honestly do not believe the investment was worth the money, then send us an email (we would appreciate a brief explanation so we can learn from your experience) and we will issue an instant refund, no questions asked. The guarantee is good for 30 days from the purchase date, which should give you plenty of time to evaluate the ideas and the methodology presented in the On-Demand Course.
About Your Instructor
Michael Cannon is an internationally renowned sales and marketing effectiveness expert, dynamic speaker, and best-selling author, most recently coauthoring with Jay Conrad Levinson (Guerrilla Marketing), et al., Marketing Strategies That Really Work! Promote Your Way to Millions. An expert in enabling B2B companies to increase competitive differentiation, win rates, and market share, Michael has assisted hundreds of companies, such as Agilent Technologies and Oracle, to increase revenues up to 1,300%! He has over 20 years of sales and marketing, management, and founder’s experience in the enterprise software, telecommunications, wireless, training, and professional services industries and has held positions ranging from Account Executive to VP of Sales to CEO.
Michael is Founder of the Silver Bullet Group and creator of the hugely successful Silver Bullet Sales Messaging® System, a proven, proprietary methodology for dramatically improving the quality of B2B messaging. He has addressed numerous audiences around the world, including Entrepreneur Magazine Sales and Marketing Radio Show, the American Marketing Association, the Silicon Valley Product Management Association, the San Jose Silicon Valley Chamber of Commerce, Vistage International, and many more.
What You’ll Learn in This Course
- How to increase your sales by 15% or more with much less time, money and effort
- A definition for sales messaging and how it’s different from
other messaging types
- The top 5 buyer types and which ones
your company should be targeting
- The 3 most important buying questions and the ones your buyers are
- How sales messaging supports your product life cycle and the sales
- Three critical factors
for making your sales messaging genuinely effective
- The 3 best ways to format sales messaging for maximum usability and
Plus: You'll get to listen to a bonus Q and A session
where Michael shares more of his secrets for how to implement
great sales messaging.
are powerful principles. Not only did they help us focus
on our targeted buyer messaging, they also helped us test
our messaging against their specific questions
Jim Guzzetta, President – CEO.
Matryx Group, Inc.
As you can see, if your competition learns the principles of great
sales messaging before you do, business is going to get much tougher
for you. That’s why you need to enroll
now and gain a competitive
advantage that will advance your career and protect your company.
Count Me In
Yes, I’d like to enroll in this audio training course so I too can
learn how to sell a lot more products or services with much less time,
money and effort.
I understand that during this training session, you’ll reveal time-proven
principles that can dramatically boost my revenues and profits WITHOUT
making me spend a dime more on advertising or promotions.
I also understand that that these are the same principles you’ve used
to help hundreds of companies make rapid increases in sales like this company
"What Michael did for us was extraordinary.
He helped us grow sales over 1300% in 12 months.”
David James Clarke IV, Co-Founder
Logilent Learning Systems, Inc.
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